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Audi Uses 360° Surveys with Webropol

Cases

Audi Strengthens Its Position as a Premium Brand
with 360° Leadership Development

With globally recognized brands such as Audi, Volkswagen, Skoda, Seat, Porsche, Bugatti, Lamborghini and Yamaha Marine, the Volkswagen Group has an established reputation for being one of the most successful car manufacturers in the premium and supercar segment. In the last fiscal year the Volkswagen Group delivered a total 9,728,250 cars to customers worldwide.

– At Audi Belgium we recognize that our people are imperative to our success, says Edouard de Meulemeester, Audi Projects Manager, who is responsible for strategic projects and HR development. In addition to this he has also been responsible for the launch of new plug-in hybrid car: The Audi A3 Sportback Audi e-tron.

Improved Management Skills and Team Work through 360° Surveys with Webropol

– By performing top-down and bottom-up 360° surveys for the entire management, we have been able to measure and identify personal and team-specific improvement objectives. These survey results have provided a basis for coaching and management skill development. In addition, we have been able to measure the level of improvement in management skills with Webropol, says Edouard.

Number One Premium Brand throughHigh Quality Customer Experience

– Webropol has provided us with an excellent tool for developing leadership and team spirit in our organization. At Audi we have used Webropol within our Dealer Network for human resource development and 360° surveys. The 360° surveys are a significant part of our strategic Audi People Power project, which helps us to reach our goal of being the number one premium brand, Edouard continues.

Audi customers will regularly be in touch with the staff at dealerships and the customer’s perception of quality is greatly influenced by the impression they get from the staff. Audi aims to increase enthusiasm among their customers. The level of service the customer receives from dealerships, is often a major influence on the total customer experience. Great management skills are a prerequisite of satisfactory customer service. Management can create a positive working climate and improve teamwork and the level of employee enthusiasm.

“360° surveys are a significant part of our strategic Audi People Power project, which helps us to reach our goal
of being the number one premium brand.”

Edouard de Meulemeester, Audi Projects Manager

Easy and Cost-Efficient 360 Evaluations with Webropol

– Webropol have provided us with an excellent tool for developing the leadership and team spirit in our organization. We were able to collate extensive 360 evaluations on different levels in an easy, flexible and cost-efficient way with Webropol. We benefited tremendously from Webropol’s expertise in the field of HR surveys and 360° projects. We are also delighted that the invitation e-mails, portal and questionnaires were fully branded with the “Audi PeoplePower” look and feel, so the respondents could experience the Audi quality visually, finishes Edouard.